What we found in our own articles
We read the articles Localberg wrote for brands in October. Each one is written in the first person by a virtual writer, and each section opened on a small scene: rain on a window, a cold January morning, a client who said something useful. One scene reads well. Five in a row, in every article, read as a pattern a reader spots at once.
The scenes also carried facts that nobody gave us. A client who never existed. A mistake the writer once made. On a website that helps people with visa paperwork, an article said consulates refuse bank statements older than thirty days. No embassy, no research and no owner gave that rule. It came from a line in the writer's own style, and the article repeated it as fact.
Why it matters to your business
A reader takes what an article says as true, and the article carries your business's name. An invented rule can send a reader to an office with the wrong papers. An invented client is a testimonial you never earned. Our writers are virtual, and the panel says so beside every name, so anything told as their past is made up.
What changed on 27 October
- The writer tells what they know, not what happened to them. Still in the first person: what they check first, what they look for, what they would have you check. No day, weather, room, client or past mistake.
- Examples come from the research. Before anything is written, we research what your buyers go through. Where a section needs an example, it takes a case from that research and tells it without a name, never as your client.
- Every number and rule has a source. A price, a time limit, an amount or an official rule appears only where you, your website or the research gives it. On a regulated subject, a rule with no source is left out, and the article tells the reader to confirm it with the official source.
- Sections open in different ways. On the reader's question, a fact, what the writer checks first or a common mistake. Never on the weather.
The two checks that read every article changed too. Before, they asked for a scene in every section and gave the invented ones high scores. Now neither asks for a scene, and the human voice check treats an invented event or client as the worst fault it can find. Its rewrite takes it out.
What we saw
We wrote the same visa articles under the old rules and the new ones. Under the old rules, every section opened on the weather or a room, and the thirty day rule appeared in the articles on bank statements and income. Under the new rules, no section opened on a scene, no client was invented and the rule was gone. Every number left in them is one the research gives. We have not yet measured how readers respond.
