I have one marketer doing everything
Editorial control without an editorial team
Steer it, don’t just accept it. Author voice, image prompts and regeneration, without hiring writers or designers.
3 gates you control
- You keep the strategy
- The system does the production
With DIY tools the labour moves, it does not disappear
You are the one marketing person, and content sits alongside ads, events, reviews and partnerships. Freelancers, a generic writing tool and manual scheduling can be patched together, but the daily work stays on your desk.
A department of one cannot hold daily research, writing, image generation, multi-format production, publishing to 40 platforms, account management, ban monitoring, link building and traffic measurement at once. That is the part we take.
What stays your work
- Strategy: what the business should be known for.
- Final approval at the 3 gates.
- Brand decisions the system has no basis to make.
The system produces. You steer.
The editorial levers you get
Each one is a real gate in the pipeline rather than a settings page. The mechanics are on content creation and how it works.
Gate 1, step 10
Content map approval
The first editable artifact, and the cheapest place to change direction. Edit the plan or regenerate it before a word is written.
Gate 2, step 11
Article regeneration
Edit the text yourself or send it back. The 7 formats are derived from the version you kept, so one fix propagates instead of needing 7.
Gate 3, step 12
Image prompt control
Reselect images for regeneration and edit the generation prompts yourself, rather than asking someone to try again.
3 virtual authors
Generated per customer from the expertise-type research pass, each with its own expertise and writing style. They are personas and the site says so. Where a piece comes back in the wrong register, the article gate sends it to be written again.
7 formats from one article
Each is built for where it goes, and all of them trace back to one article you approved. Podcast and video stop being separate projects with separate budgets.
Performance at per-post resolution
Backlink status per post, click-through per post, and every published link to open yourself. About ~30% of posts earn a citation unaided and the rest have links built to them, so you can see which topics carry and argue for the next quarter with evidence rather than with a chart.
Common questions
How granular is the image prompt control?
You select the images to regenerate and edit the generation prompt for each one. Regenerated images go through the same hand inspection and watermarking as the first pass.
How much of the writing can I change?
All of it. Edit an article in the workspace or send it back to be written again, and the 7 derived formats are then produced from the version you kept rather than from the draft.
Can I export content and publish it elsewhere myself?
Yes. All 7 formats are editable and downloadable, and buying creation without distribution is a supported way to work rather than a workaround.
Can I pick which of the virtual authors writes a given article?
How an article is assigned to an author is not something we publish, because it is not recorded on our side either. What is recorded is that 3 authors are generated per customer with distinct expertise and style, and that any article can be sent back at the second gate.
Is this another tool for my marketer to learn and then abandon?
Nothing is required of anyone day to day. The pipeline runs whether or not the workspace is opened, so it is somewhere your marketer goes when they want to change something rather than somewhere work has to happen for output to appear.
Keep the editorial judgment, drop the production
2 questions to start. 3 gates once it is running.