Service 4 of 4
Turning published posts into visits
The measured chain from a published post to a visitor at your own website. Of the 21 steps in the pipeline this is the last one, and the only service that reports a number arriving at a property you own.
$59 per website, per month
The chain, in two stages
- Stage one, at the posts
- 20-50 unique visitors a day on average across all 40 posts combined
- Stage two, the hop onward
- 40-60% of the visitors at the posts go on to the customer's own website
- Derived, never a floor
- a derived 8-30 visitors a day reaching the customer's own website
- Post visits to site visits
- Weekly click-through reporting
What this service does
What $59 buys
- Click-through tracking from a visit at a post to a visit at your website, which is the step from being seen to being visited.
- Both stages of the chain reported with their qualifiers attached, never collapsed into a single headline number.
- Weekly reporting of the chain, and click-through per post.
- The monthly equivalents, derived the same way: a derived ~600-1,500 unique visitors a month on average across all 40 posts combined, and a derived ~240-900 visitors a month reaching the customer's own website.
Why the second stage holds up
Beside single-digit search and social rates the figure looks inflated, and a reader is right to stop on it. The difference is where the visitor is standing. They are not browsing and did not land by accident: they are reading a post whose whole purpose is to send them to the business behind it.
The honest size of it
It is a modest number, and inflating it here would only be disproved by your own analytics in a fortnight. What changes the arithmetic is that it is a daily average from posts that stay up rather than a campaign that ends, and the links built behind them keep accruing after the post is published.
Not included, sold separately
- Research, the source article, its images and the 7 formats derived from it: Content creation, $59 per website, per month
- Daily publishing across 40 platforms, one variant built per destination: Content distribution, $59 per website, per month
- Tiered links built to the ~70% of posts that earn no citation unaided: Link building to posts, $59 per website, per month
How it works mechanically
Step 21, the last step from visibility to traffic
- Did it publish
- Is it being seen
- Did it earn a link
- Did anyone click
That is as far as a content system can honestly follow its own output. The chain stops at the visit; what the visitor does on your site afterwards is measured by your analytics, not by ours.
| Stage | What is reported | The qualifier it carries |
|---|---|---|
| Visitors reaching your published posts | 20-50 unique visitors a day on average across all 40 posts combined | A total across the posts, averaged over days. It is never a per-post figure. |
| The hop from a post to your website | 40-60% of the visitors at the posts go on to the customer's own website | A rate from post visit to website visit and nothing else. It is not a rate on search impressions. |
| Visitors arriving at your own website | a derived 8-30 visitors a day reaching the customer's own website | Derived by multiplying the two stages above. It is a range and an average, never a guaranteed floor. |
The two stages are kept apart because they count different things, and a reader who checks the wrong one against their own analytics will see a figure that does not match and be right to say so. The larger number is visitors across all your posts; the smaller derived one is what reaches your website.
What you see in the dashboard
- A weekly report of the chain: visitors at the posts, then click-throughs to your site.
- Click-through per post, so you can see which ones route people onward and which do not.
- How the figure accumulates over time as the posts stay up.
- The backlink split shown next to the traffic it produces, rather than in a separate report.
What the record carries for each post
- Post
- The live link, and the platform it was published on.
- Visits
- Visitors who reached that post over the reporting week.
- Click-through
- How many of them went on to your own website from it.
- Cumulative
- What the post has returned since it was published, not only this week.
What it costs
$59per website, per month
Attracting traffic to posts, bought on its own. Bundle it with any other service and every service in the bundle drops to $50. Each additional website repeats the same ladder, and there is no volume discount.
- 1 service$59$59 per service
- 2 services$100$50 per service
- 3 services$150$50 per service
- All 4$200$50 per service
The services either side of this one
Creation writes the article, distribution publishes the formats, and link building works on the posts that earn no citation. This service is where that work turns into a number at your own website.
Common questions
How much traffic will my website get?
Traffic arriving at your own website is a derived 8-30 visitors a day reaching the customer's own website, out of the visitors the posts receive first. It is a daily average, not a floor.
Why should I believe the click-through rate?
Because of where these visitors arrive. They land on a post whose purpose is to route them onward to the business behind it, not on a search result they happen to be browsing. That is why the rate runs high next to ordinary search traffic.
Is the visitors-per-post number the same as traffic to my site?
No, and the difference matters. The larger figure counts visitors across all of your posts combined; the smaller derived figure is what reaches your own website.
See the whole chain measured
Answer 2 questions and the chain is reported weekly, from a visit at a post through to a visit at your own site.